Stated First Printing in original unclipped dust jacket. Clean red boards with blind-stamped lettering on cover, white spine with red lettering. No bumping or wear. Binding is tight and square, no cracking; pages and edges are clean (slight yellowing to page edges). Clean endpapers - no names, writing or marks. Illustrated with glossy black and white plates. 160 pages. Dust jacket is unchipped, no tears, not price clipped; some age-toning. Enclosed in new archival quality removable mylar cover. A definitive book on packaging for the advertising and marketing professional.